IGS Internships

Advertising

The Project

Do you envision yourself as a mad man or mad woman as the case may be? We can place you with a high profile firm whose focus on the three P's of Product, Price, and Promotion will help prepare you to enter this competitive field.

We have two different ways for you to get advertising experience.

TRACK ONE places you with a traditional advertising firm. In this placement, you will be initiated into the formal practice and business of advertising. The product you are marketing will be secondary. What will be of most importance is the process and profession of advertising itself.

TRACK TWO places you in a particular field of interest that you may have: social services, sports, marine biology, conservation, etc. We set you up in their advertising and marketing department. You will be able to learn much of the same skills as working for an ad agency; however you will be promoting a product you believe in.

Job Duties

  1. Learn the job duties of the Account Service Team
  2. See how the Creative Department works
  3. Assist teams in the creative process
  4. Develop strategy
  5. Decide on medium: print, television, social media, billboards direct marketing
  6. Present campaign to the client

The objectives of an advertising campaign for each individual advertisement. The model suggests that there are six steps a consumer or a business buyer moves through when making a purchase. The steps are:

  • Awareness
  • Knowledge
  • Liking
  • Preference
  • Conviction
  • Purchase