IGS Internships

Web Design

The Project

Our Web Design internship has two different tracks.

TRACK ONE places you with a leading web development company whose sole mission is web site development and works with both large and small businesses to provide a quality end product.

TRACK TWO places you with a professional organization typically in eco-tourism, social media, environmental conservation, social services, or a professional organization of your choice and you are assigned to design, update, and market their existing web site and web presence. If you have a passion or cause, we may be able to place you with an organization that promotes your world vision and you can use your existing skills to improve their web presence.


Work with a leading web development team and learn the latest web development techniques and languages including: Dreamweaver, Joomla, HTML, Perl, PHP, ASP, JSP, ColdFusion, etc.

Work with programmers on the latest marketing strategies and incorporating social media into web development. This internship aims to provide a comprehensive approach to web design from start to finish. Conceptualize a web site from a blueprint and learn to work one on one with clients to deliver a finished product that meets expectations. Practice editing techniques using the latest graphic design technology and manipulate images and logos in Photoshop and other editing software.

Job Description

  1. Meet with clients to discuss project
  2. Determine market
  3. Develop statement of purpose
  4. Form vs. function of site
  5. Content evaluation and organization
  6. Usability
  7. Structure
  8. Appearance
  9. Design language
  10. Create site
  11. Market site


It is essential to define the purpose of the web site as one of the first steps in the planning process. A purpose statement should show focus based on what the web site will accomplish and what the users will get from it. A clearly defined purpose will help the rest of the planning process as the audience is identified and the content of the site is developed. Setting short and long term goals for the web site will help make the purpose clear and plan for the future when expansion, modification, and improvement will take place. Measurable objectives should be identified to track the progress of the site and determine success


Defining the audience is a key step in the web site planning process. The audience is the group of people who are expected to visit your web site – the market being targeted. These people will be viewing the web site for a specific reason and it is important to know exactly what they are looking for when they visit the site. A clearly defined purpose or goal of the site as well as an understanding of what visitors want to do or feel when they come to your site will help to identify the target audience. Upon considering who is most likely to need or use the content, a list of characteristics common to the users such as:

  • Audience Characteristics
  • Information Preferences
  • Computer Specifications
  • Computer Specifications

Taking into account the characteristics of the audience will allow an effective web site to be created that will deliver the desired content to the target audience.


Content evaluation and organization requires that the purpose of the web site be clearly defined. Collecting a list of the necessary content then organizing it according to the audience's needs is a key step in web site planning. In the process of gathering the content being offered, any items that do not support the defined purpose or accomplish target audience objectives should be removed. It is a good idea to test the content and purpose on a focus group and compare the offerings to the audience needs. The next step is to organize the basic information structure by categorizing the content and organizing it according to user needs. Each category should be named with a concise and descriptive title that will become a link on the web site. Planning for the site's content ensures that the wants or needs of the target audience and the purpose of the site will be fulfilled. For the typical web sites, the basic aspects of design are:

  • The content: The substance and information on the site should be relevant to the site and should target the area of the public that the web site is concerned with.
  • The usability: the site should be user-friendly, with the interface and navigation simple and reliable.
  • The appearance: the graphics and text should include a single style that flows throughout, to show consistency. The style should be professional, appealing and relevant.
  • The structure: of the web site as a whole.


Layout refers to the dimensioning of content in a device display, and the delivery of media in a content related stream.